Trends Report

Brief: Five Killer Competencies Every Digital Team Needs To Build

Develop New Ways Of Working To Enhance Digital Business Maturity

June 15th, 2015
With contributors:
Zia Daniell Wigder , Alex Causey


A combination of factors is challenging the make-up of your digital team. Digital is no longer tactical; it's a core part of business strategy. And as such, it's a boardroom topic. Digital skills now exist in many line-of-business teams. Your customer and competitive landscape are changing more rapidly than ever before. To position themselves for future success, eBusiness teams must be faster, more customer-focused, and more attuned to the language of business strategy. eBusiness leaders must power up their teams' strategy, governance, and communication skills by developing five critical new competencies: product ownership, customer-centric design, communication, digital governance, and data science. These competencies will provide eBusiness teams with the outside-in perspective and the strategic influence they need to succeed. This report outlines each of these five competencies.

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