At Forrester's CXSF 2015 Forum, CX leaders shared best practices for delivering winning customer experiences in a digital world. Speakers emphasized four key themes that have enabled their success: culture that is customer-centric, experiences that are crafted around customer understanding, designs that fuse digital and physical worlds, and organizationwide innovation efforts. CX professionals: Read this brief to learn how to apply these lessons and accelerate your organization toward becoming a customer experience leader.