Trend Report

Brief: Great Digital CX Takes More Than Pixels And Code

Lessons Learned From Speakers At Forrester's CXSF 2015 Forum

Andrew Hogan
 and  three contributors
Dec 16, 2015

Summary

At Forrester's CXSF 2015 Forum, CX leaders shared best practices for delivering winning customer experiences in a digital world. Speakers emphasized four key themes that have enabled their success: culture that is customer-centric, experiences that are crafted around customer understanding, designs that fuse digital and physical worlds, and organizationwide innovation efforts. CX professionals: Read this brief to learn how to apply these lessons and accelerate your organization toward becoming a customer experience leader.

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