Brief: How TripIt Masters Mobile Moments For Frequent Fliers

Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time they pull out a mobile device. When it comes to airline travel, mobile moments are a pervasive part of the customer's journey, especially on the day of travel. But mobile moments aren't just about passively waiting for the customer to access an app: The best apps push out notifications to engage consumers, alert them to act, and help them feel in control of their situation. This brief outlines a powerful example. By injecting real-time data and operational awareness into a frequent flier's context, the TripIt development team significantly enhances the value of customers' mobile moments, while carving out a nice business in the process.