Trends Report

Brief: Ignore Your Agency's Culture At Your Own Risk

Why Agency Culture Matters To B2C Marketers And How To Assess It

August 12th, 2016
Sarah Sikowitz, null
Sarah Sikowitz
With contributors:
Brigitte Majewski , Stephanie Liu

Summary

Selecting and then managing an agency is time-consuming and expensive — not to mention the opportunity cost of working with the wrong agency. B2C marketers must make the most of this investment by going beyond the typical strategic and creative evaluation to include a cultural assessment in their agency search and ongoing review processes. This report outlines what to look for when evaluating agency culture.

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