Summary
Australians are beginning to expect firms to serve them on their smartphones in their mobile moments, and many Australian firms are making efforts to serve customers in those moments via mobile-friendly websites and mobile apps. But many of these — particularly the apps — do not take advantage of customers' high expectations of mobility. This report helps application development and delivery (AD&D) professionals at Australian businesses understand their customers' mobile app usage and model their own app to take advantage of existing behaviors.
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