Trends Report

Brief: Is Your Mobile App Customer-Ready?

Understand The Mobile App Usage Of Australian Consumers To Drive Greater Mobile Engagement

December 14th, 2015
TS
Tim Sheedy
With contributors:
Michael Barnes , Erna Esa , Bill Nagel

Summary

Australians are beginning to expect firms to serve them on their smartphones in their mobile moments, and many Australian firms are making efforts to serve customers in those moments via mobile-friendly websites and mobile apps. But many of these — particularly the apps — do not take advantage of customers' high expectations of mobility. This report helps application development and delivery (AD&D) professionals at Australian businesses understand their customers' mobile app usage and model their own app to take advantage of existing behaviors.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.