Trends Report

Brief: Key Takeaways From Forrester's Forum For CX Professionals EMEA 2014

January 8th, 2015
TC
Tony Costa
With contributors:
John Dalton , Harley Manning , Corey Stearns

Summary

At Forrester's Forum For Customer Experience Professionals EMEA, speakers discussed key practices necessary for delivering a great customer experience (CX) and ways to overcome obstacles that stymie CX improvements. In the age of the customer, the majority of companies are already delivering good experiences that meet customer expectations; to differentiate in this competitive environment requires a strategic focus, empowering customer-centric employees, and design.

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