Trends Report

Brief: New Corporate Leadership Functions Will Address Rising Digital Pressures

CIOs Will Have To Work With A Wider CxO Ecosystem To Help Drive Digital Change

February 5th, 2016
John McCarthy, null
John McCarthy
With contributors:


The need to keep up with rising customer expectations in the digital age will continue to drive major organizational changes within companies. The increasing occurrence of titles like chief customer officer, chief data officer, and chief digital officer is an admission that firms need a higher level of cross-business unit coordination to provide compelling customer experiences. This brief summarizes our observations and recommendations from various client conversations about the emergence of these new corporate leadership functions.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.