Trends Report

Brief: Retailers Must Embrace In-Store Technologies To Differentiate

Smart Chinese Retailers Leverage In-Store Technologies To Achieve Operational Excellence And Then Drive The Customer Experience

July 15th, 2016
FL
Frank Liu
With contributors:
Charlie Dai , Frederic Giron , J. P. Gownder , Adam Silverman , Flora Zhang , Bill Nagel

Summary

The rising expectations and digital behaviors of empowered shoppers in China are compelling retailers to improve their in-store customer experience to boost loyalty and drive business growth. In-store technologies can help create pleasing experiences to increase shopper engagement and reduce frustration. This brief helps infrastructure and operations (I&O) professionals understand why they need to put in-store technologies into action, which technologies matter, and what best practices to use.

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