Trends Report

Brief: Should All Customer Experiences Be Awesome?

Customer Experiences Don't Need To Be Incredible All Of The Time; Invest Wisely

August 8th, 2016
With contributors:
Ashutosh Sharma , Frederic Giron , Harley Manning , Eric Brown , Arnav Gupta , Kara Hartig

Summary

As digital experiences become commonplace, customers have elevated expectations of customer experience (CX) across industries. To meet and exceed such expectations, companies aspire to become the best of the best. But this desire can often tempt them to blindly emulate the compelling or awesome experiences of CX leaders. After all, you have to give your customers the best. Or do you? This report helps CX professionals answer this question so that their organizations can truly reap the benefits of CX.

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