Trends Report

Brief: Use Programmatic Media To Boost Branding

Marketers Need A Systematic And Deliberate Strategy For Programmatic Branding

August 2nd, 2016
Samantha Merlivat, null
Samantha Merlivat
With contributors:
Tina Moffett , Melissa Parrish , Richard Joyce , Kasia Madej


B2C marketers are starting to recognize that programmatic buying can support more than direct response objectives, yet few have strategies for programmatic branding that clearly differ from mainstream programmatic campaigns. Read this report to find out why B2C marketers have much to gain from infusing a little programmatic science into the art of branding.

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