Trends Report

Brief: Use Programmatic Media To Boost Branding

Marketers Need A Systematic And Deliberate Strategy For Programmatic Branding

August 2nd, 2016
SM
Samantha Merlivat
With contributors:
Melissa Parrish , Tina Moffett , Richard Joyce , Kasia Madej

Summary

B2C marketers are starting to recognize that programmatic buying can support more than direct response objectives, yet few have strategies for programmatic branding that clearly differ from mainstream programmatic campaigns. Read this report to find out why B2C marketers have much to gain from infusing a little programmatic science into the art of branding.

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