Summary
WeChat, known as Weixin in China, has taken the country by storm: As of June 2014, it had 438 million monthly active users. And in the past two years, approximately 5.8 million companies and organizations around the world have embraced WeChat as a way to engage with those users. Customer experience professionals can take advantage of WeChat's versatile design capabilities, multi-industry transaction toolkit, and online-to-offline bridge features that deliver a compelling experience throughout a customer's journey.
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