Model Overview Report

Build A Value Architecture To Set A Tech Strategy That Drives Business Value

Make Customer And Business Value Technology’s North Star

September 12th, 2023
With contributors:
Frederic Giron , Michael Kearney , Christine Turley


The accelerating pace of business transformation is forcing tech strategies to shift from a focus on cost efficiency to one based on value effectiveness. But this shift encompasses much more than a simple restatement of the value realized through technology. As an organization becomes more customer obsessed, its tech strategies must modernize, moving to future fit. And this must be accompanied by a broad shift in the activities and interactions associated with planning, executing, communicating, and governing IT. Forrester calls this a technology value architecture. Read this report to understand how a tech value architecture will power your move to value effectiveness.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.