Model Overview Report

Build A Value Architecture To Set A Tech Strategy That Drives Business Value

Make Customer And Business Value Technology’s North Star

September 12th, 2023
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
With contributors:
Frederic Giron , Michael Kearney , Christine Turley

Summary

The accelerating pace of business transformation is forcing tech strategies to shift from a focus on cost efficiency to one based on value effectiveness. But this shift encompasses much more than a simple restatement of the value realized through technology. As an organization becomes more customer obsessed, its tech strategies must modernize, moving to future fit. And this must be accompanied by a broad shift in the activities and interactions associated with planning, executing, communicating, and governing IT. Forrester calls this a technology value architecture. Read this report to understand how a tech value architecture will power your move to value effectiveness.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.