Summary
To remain competitive, customer insights (CI) pros must elevate their firm’s digital intelligence — the practice of continuously optimizing customer engagement with data, analytics, and insights — to keep up with the speed of the customer. Digital intelligence is not a project: It’s an ongoing initiative that transforms businesses by continuously optimizing customer experiences. Reboot your approach to deliver competitive advantage with a robust digital intelligence strategy. This report defines a five-competency strategic plan to get you there.
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