Report

Build The Revenue Engine In Stages For Scalable Success

The Right Measures Emerging Companies Can Focus On For Each Stage Of Growth

October 15th, 2021
With contributor:

Summary

Emerging companies go through five growth stages before becoming enterprise-size organizations, and each of these stages has a unique set of objectives that must be measured. To approve funding and resources to grow to the next stage, executive leadership (e.g., board of directors, venture capital firm, private equity) requires that the company report on the achievement of the objectives for the current stage. Leaders need an aligned view of revenue so that they can determine what is best for the business across all revenue engine functions. In this report, we focus on the minimum required objectives and supporting measures for the three stages of growth where the revenue engine is built, scaled, and stabilized.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.