Build The Revenue Engine In Stages For Scalable Success

Emerging companies go through five growth stages before becoming enterprise-size organizations, and each of these stages has a unique set of objectives that must be measured. To approve funding and resources to grow to the next stage, executive leadership (e.g., board of directors, venture capital firm, private equity) requires that the company report on the achievement of the objectives for the current stage. Leaders need an aligned view of revenue so that they can determine what is best for the business across all revenue engine functions. In this report, we focus on the minimum required objectives and supporting measures for the three stages of growth where the revenue engine is built, scaled, and stabilized.