Trends Report

Build Your Sustainable Cloud To Lower Emissions And Meet Your Sustainability Goals

Power Demand Surge And New Environmental Laws Set Cloud Sustainability As A New Priority For Tech Executives

August 23rd, 2024
Dario Maisto, Senior Analyst
Dario Maisto Senior Analyst
With contributors:
Paul McKay , Lee Sustar , Stéphane Vanrechem , Amy DeMartine , Christian Prandi , Hannah Jachim , Jen Barton

Summary

Public cloud is now globally ubiquitous. In Forrester’s Infrastructure Cloud Survey, 2023, 91% of global cloud decision-makers say that their organization has adopted or plans to adopt public cloud. With AI and generative AI (genAI) workloads causing a surge in CO2 emissions and regulators trying to limit emissions worldwide, tech execs now need to add cloud sustainability to their list of priorities. Tech leaders must set clear goals and assign accountability for sustainable cloud across their teams. Read this report to understand the state of the market and how to evaluate the environmental impact of your cloud deployments.

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