Building A B2B Content Taxonomy

January 1st, 2018

Christine Polewarczyk

Summary

Sixty-five percent of content within B2B organizations goes unused, often due to asset findability issues. A comprehensive taxonomy that improves categorization and searchability is essential for improving content findability. The content strategy and operations leader is responsible for developing and maintaining a cross-functional taxonomy as part of a content audit and inventory process.

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