Best Practice Report

Building A B2B Content Taxonomy

January 1st, 2018
Christine Polewarczyk, null
Christine Polewarczyk


Sixty-five percent of content within B2B organizations goes unused, often due to asset findability issues. A comprehensive taxonomy that improves categorization and searchability is essential for improving content findability. The content strategy and operations leader is responsible for developing and maintaining a cross-functional taxonomy as part of a content audit and inventory process.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.