Building A Complete Sales Plan

To drive the best outcome, a sales organization must do more than merely agree on revenue targets; it must create a written sales plan that demonstrates alignment to corporate goals and objectives, sets strategies, and outlines activities that can be tracked throughout the year. To facilitate collaboration with other business units, an organization should design a sales plan using a standard template that contains seven elements, including strategy, metrics, and compensation. In this report, we provide the key elements that comprise a complete sales plan and the information such a plan should contain.