Building A Content Transformation Roadmap

Content fuels every campaign, channel, and interaction that an organization has with its external audiences. Sales, product, and support teams also are very dependent on a high-performing content engine, making it a critical pillar for the success of any marketing initiative — whether it’s digital transformation, improving the customer experience, or just growing the business. Unfortunately, too many organizations have content strategy, people, process, and technology issues that impede their ability to achieve any of these goals. In this report, we provide a prescriptive plan for B2B organizations to build a content engine that strongly supports the business.