Roadmap Report

Building A Content Transformation Roadmap

January 1st, 2018
Christine Polewarczyk, null
Christine Polewarczyk
With contributor:


Content fuels every campaign, channel, and interaction that an organization has with its external audiences. Sales, product, and support teams also are very dependent on a high-performing content engine, making it a critical pillar for the success of any marketing initiative — whether it’s digital transformation, improving the customer experience, or just growing the business. Unfortunately, too many organizations have content strategy, people, process, and technology issues that impede their ability to achieve any of these goals. In this report, we provide a prescriptive plan for B2B organizations to build a content engine that strongly supports the business.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.