Building a Persona-Based Content Framework

January 1st, 2018

Christine Polewarczyk

Summary

As B2B organizations place greater focus on both inbound marketing and optimizing content for the sales force, the skills and behaviors required for content ideation, writing, and delivery are rapidly changing. To survive and thrive, product and solution marketers must evolve their content creation competencies. In this report, we present the components of a best-in-class content framework designed to guide product, solution, and industry marketing leaders in developing a persona-based strategy and process for content creation.

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