Summary
As B2B organizations place greater focus on both inbound marketing and optimizing content for the sales force, the skills and behaviors required for content ideation, writing, and delivery are rapidly changing. To survive and thrive, product and solution marketers must evolve their content creation competencies. In this report, we present the components of a best-in-class content framework designed to guide product, solution, and industry marketing leaders in developing a persona-based strategy and process for content creation.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).