Best Practice Report

Building and Using a Content Blueprint

January 1st, 2018


Audience-centric B2B marketing requires cross-functional coordination and transparency for content planning, production and activation. Siloed content creation and content activation plans result in competing or ineffective messaging and content. A content blueprint increases the visibility of content initiatives for matrixed marketing teams.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.