Building The Digital Organization

January 1st, 2018

Jennifer Ross

Summary

To combat digital inertia, companies need a roadmap for digital transformation that fits their specific business model, offerings, and customers. Determining the right role for digital, selecting the right digital tactics, and assessing digital capabilities will help accomplish that goal. In this report, we introduce Forrester’s Digital Transformation Framework to guide a structured step-by-step approach to planning and building a digital organization.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.