Summary
You can contract with business designers — a type of experience design provider — to apply human-centered design to: 1) align C-level executives around customer needs; 2) reshape strategies and business models; and 3) catalyze design-led organizational change. But to realize these benefits, you'll first have to select from a diverse set of providers that vary by size, capabilities, geography, and vertical market focus. CX pros should use this report to understand the value they can expect from a business designer and select one based on size and capabilities.
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