Summary
Transformational initiatives are critical to the growth and durability of any B2B business. Poor communication is the primary reason why transformation initiatives fail. The communications function is often excluded from the transformation team, limiting its ability to provide critical inputs. In this report, we discuss how a strategic communications function can support the executive leading the transformation, shedding light on the new “maze” as well as the end reward for stakeholders.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).