Best Practice Report

Business Transformation: The Critical Role of Communications

November 5th, 2018
Jennifer Ross, null
Jennifer Ross


Transformational initiatives are critical to the growth and durability of any B2B business. Poor communication is the primary reason why transformation initiatives fail. The communications function is often excluded from the transformation team, limiting its ability to provide critical inputs. In this report, we discuss how a strategic communications function can support the executive leading the transformation, shedding light on the new “maze” as well as the end reward for stakeholders.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.