Business buyers are self-guided and complete many tasks independently. For demand marketing and sales teams, this new dynamic reshapes buying journey interactions. As a result, B2B teams must now enable buying group members with workflow resources that help them complete purchasing tasks and transactions. Buyer enablement that includes both digital and hybrid engagement techniques ensures prospects can more effectively discover, evaluate, and purchase products. This report outlines best practices and demonstrates how to enable buying group members with self-service purchasing.