Summary
Business buyers are self-guided and complete many tasks independently. For demand marketing and sales teams, this new dynamic reshapes buying journey interactions. As a result, B2B teams must now enable buying group members with workflow resources that help them complete purchasing tasks and transactions. Buyer enablement that includes both digital and hybrid engagement techniques ensures prospects can more effectively discover, evaluate, and purchase products. This report outlines best practices and demonstrates how to enable buying group members with self-service purchasing.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).