Summary
Every B2B organization needs granularity in planning — especially regarding the audiences they want to target. To effectively set goals and develop plans to achieve them, organizations must have a specific view of each selling opportunity, including what solution fits the opportunity and what the opportunity’s buying group looks like. In this report, we introduce a buying group worksheet that visualizes a targeted selling opportunity and buying group, which can be used to drive cross-functional alignment and accelerate the development of an account-based marketing (ABM) engagement plan.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.