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Buying Group Worksheet For Account-Based Marketing Program Design

August 11th, 2020
Alisa Groocock, null
Alisa Groocock
With contributor:
Barbara Winters

Summary

Every B2B organization needs granularity in planning — especially regarding the audiences they want to target. To effectively set goals and develop plans to achieve them, organizations must have a specific view of each selling opportunity, including what solution fits the opportunity and what the opportunity’s buying group looks like. In this report, we introduce a buying group worksheet that visualizes a targeted selling opportunity and buying group, which can be used to drive cross-functional alignment and accelerate the development of an account-based marketing (ABM) engagement plan.

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