RACI Matrix Tool

Campaign Implementation Responsibility Assignment (RACI) Matrix Template for Emerging Companies

January 1st, 2018

Summary

The Campaign Implementation RACI Matrix Template for Emerging Companies helps emerging companies describe and clarify responsibilities for campaign implementation. Marketers can utilize the tool to ensure agreement across roles and a common understanding of expectations in the process. Specify the roles, RACI labels, and stages and activities/deliverables used in your campaign implementation process and identify the nature of each role’s participation.

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