Best Practice Report

Campaign Planning for Emerging Companies

January 1st, 2018


Without a structured approach that aligns campaign plans to marketing plans, emerging companies tend to develop campaigns based on past tactics, current activities and/or a wish list of what they would like to do. The Emerging Company Campaign-Plan-on-a-Page Template includes six specific sections to facilitate campaign plan creation. A successful campaign plan starts with a clear understanding of the numerical goals that marketing plans to achieve.

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