Trends Report

Can You Accomplish Great Partner Enablement Without Great Content?

December 11th, 2020
With contributors:
Caroline Robertson , Miriam ElKorchi


In an era when teams are highly conscious of their spending, channel marketers must make sure they are effectively using the resources they have. This research shows you how. Nearly a third of B2B marketers say that improving the experience for business ecosystem partners is a critical priority. Creating partner-specific content is not on the marketer’s to-do list, but it should be. To manage successful partner programs, companies should view channel partners as extensions of their own teams. To consider how best to refine your priorities and strategy, schedule an inquiry with Jay McBain.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

Caroline Robertson
and Miriam ElKorchi