Trends Report

Can You Accomplish Great Partner Enablement Without Great Content?

December 11th, 2020
With contributors:
Caroline Robertson , Miriam ElKorchi

Summary

In an era when teams are highly conscious of their spending, channel marketers must make sure they are effectively using the resources they have. This research shows you how. Nearly a third of B2B marketers say that improving the experience for business ecosystem partners is a critical priority. Creating partner-specific content is not on the marketer’s to-do list, but it should be. To manage successful partner programs, companies should view channel partners as extensions of their own teams. To consider how best to refine your priorities and strategy, schedule an inquiry with Jay McBain.

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With
Caroline Robertson
and Miriam ElKorchi