Summary
In an era when teams are highly conscious of their spending, channel marketers must make sure they are effectively using the resources they have. This research shows you how. Nearly a third of B2B marketers say that improving the experience for business ecosystem partners is a critical priority. Creating partner-specific content is not on the marketer’s to-do list, but it should be. To manage successful partner programs, companies should view channel partners as extensions of their own teams. To consider how best to refine your priorities and strategy, schedule an inquiry with Jay McBain.
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