Case Study

Case Study: Australia Post Embraces Digital Business Transformation

Drive Cultural Change To Deliver Improved Customer Value

Michael Barnes
 and  three contributors
Jun 02, 2017

Summary

Unless your company is a startup, you are very likely scrambling to reinvent your organization in the face of digital disruption while continuing to leverage your core business strengths. Australia Post has been effectively balancing massive pressure to change with its ongoing government-mandated service obligations. The multiyear, cross-organization transformation resulted in improved and expanded service delivery and significant cultural changes. Digital business leaders can learn from Australia Post's experiences in dealing with digital transformation.

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