Case Study

Case Study: Cornerstone Drives Sales Through Analyst Relations

April 9th, 2024
With contributors:
Amy Hayes , Kevin Lucas , Luca Lo Scavo

Summary

Cornerstone’s analyst relations (AR) team generates direct sales benefits by sharing deal-specific analyst insights with its sales team and by deploying analysts in deals to influence purchase decisions. The sales deals in which Cornerstone AR deploys analysts, and that have closed, have a 100% win rate. Cornerstone AR exceeded its annual commitment to supporting sales by leveraging analysts to better understand buyer needs and position the company in specific deals and by injecting analysts into sales deals.

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