Many corporate libraries face extinction because they are out of step with business needs and out of the loop with their potential customers. To overcome this challenge, Deere & Company's library team hired a professional with a business background, built trusted relationships with stakeholders, and measured the value of what it delivers in business terms. The library's success stems in part from its ability to speak a language that executives understand, using concepts such as growth, metrics, and value to convey its usefulness. By communicating and expanding its competency, this 40-year-old library has transformed itself into a relevant and dynamic enterprise function.