Best Practice Report

Case Study Formats And Derivatives: Making The Most Of Premium Content

Christine Polewarczyk
Jul 05, 2018

Summary

The most powerful B2B solution success stories are told by customers. According to the 2017 Forrester B2B Buying Study, case studies are among the top three asset types preferred by B2B buyers. Organizations should look to leverage case studies through extensive derivative asset creation and channel diversity.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).