Best Practice Report

Case Study Formats And Derivatives: Making The Most Of Premium Content

July 5th, 2018
Christine Polewarczyk, null
Christine Polewarczyk


The most powerful B2B solution success stories are told by customers. According to the 2017 Forrester B2B Buying Study, case studies are among the top three asset types preferred by B2B buyers. Organizations should look to leverage case studies through extensive derivative asset creation and channel diversity.

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