Case Study

Case Study: Geoffrey Insurance Boosts Customer Engagement With Personalized Interactive Video

Personalized Video Increases The Value Of New Customer Communications

September 17th, 2018
NB
Nick Barber
With contributors:
Madeline King , Benjamin Ensor , Peter Harrison

Summary

Insurers struggle to communicate effectively with customers. In an industry rife with dense language and even denser business processes, how can digital business leaders engage customers and sustain their attention to ensure that communications have the intended impact? The UK's Geoffrey Insurance turned to personalized videos to onboard new customers, increase customer engagement, and improve operating performance.

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