Case Study

Case Study: How Intel Systematically Improves Its Customer Obsession

Intel Enables Employees And Intermediaries To Deliver

Sam Karpinski
 and  five contributors
Nov 17, 2022

Summary

Legacy companies often struggle to become more customer obsessed. Nevertheless, tech giant Intel has progressed toward customer obsession by taking practical steps to put the customer at the heart of its leadership, strategy, and operations. This work has resulted in measurable improvements to the brand’s customer satisfaction, time to market, and resiliency.

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