Case Study

Case Study: How Intel Systematically Improves Its Customer Obsession

Intel Enables Employees And Intermediaries To Deliver

November 17th, 2022
Sam Karpinski, null
Sam Karpinski
With contributors:
Rick Parrish , Amy Bills , Ananya Suresh , Anna Synakh , Shayna Neuburg


Legacy companies often struggle to become more customer obsessed. Nevertheless, tech giant Intel has progressed toward customer obsession by taking practical steps to put the customer at the heart of its leadership, strategy, and operations. This work has resulted in measurable improvements to the brand’s customer satisfaction, time to market, and resiliency.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.