Case Study

Case Study: How Intel Systematically Improves Its Customer Obsession

Intel Enables Employees And Intermediaries To Deliver

November 17th, 2022
Sam Karpinski, Analyst
Sam Karpinski Analyst
With contributors:
Rick Parrish , Amy Bills , Ananya Suresh , Anna Synakh , Shayna Neuburg

Summary

Legacy companies often struggle to become more customer obsessed. Nevertheless, tech giant Intel has progressed toward customer obsession by taking practical steps to put the customer at the heart of its leadership, strategy, and operations. This work has resulted in measurable improvements to the brand’s customer satisfaction, time to market, and resiliency.

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