In the past eight years, Monster has expanded into more than 50 countries on four continents through an aggressive acquisition program. Even as Monster focused on platform integration, go-to-market strategies, and infrastructure, it neglected user experience (UX) as a discipline — a growing pain that had to be addressed. Under a new product and technology leadership team, the company has undertaken a rigorous process for adopting user-centered design tools and for creating a collaborative development environment. The goal: to be dynamic, efficient, and innovative. Firms can learn from Monster's example if they put the focus on users, develop a user-centered organization, and establish processes that go beyond a short-term redesign.