Case Study

Case Study: How To Transform Advertising Practices To Better Connect With Consumers

July 26th, 2018
SB
Susan Bidel
AC
Arleen Chien
With contributors:
Mary Pilecki , Melissa Parrish , Joanna O'Connell , David Novitzky , Christine Turley

Summary

A truly omnichannel advertising strategy requires planning, buying, and optimizing practices that are based on data and supported by technology and partnerships to maximize the customer experience across channels and devices. B2C marketers should read this case study to learn how one forward-thinking omnichannel advertiser uses data, a culture of innovation, and regular cadence of partner communication to deliver compelling consumer connections at every available touchpoint.

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