Case Study: How U.S. Bank Went From Digital Laggard To Operating At Client Speed

True or not, financial services firms often have the reputation of being slow-moving, risk-averse, and not especially innovative in terms of client experiences — a problem exacerbated by siloed organizational structures and accumulated technical debt. This case study examines how U.S. Bank became more innovative, agile, platform-driven, and experience-focused with an incremental approach to transformation. It said no to a monolithic, big-bang transformation by setting realistic targets and delivering value in pockets of strategic importance before expanding across organizational boundaries, ultimately becoming an organization that operates at client speed.