Case Study

Case Study: Levi Strauss & Co. Exposes Its Environmental And Social Responsibility

A Global Vision For E&SR Product Strategy Drives Product Differentiation

May 19th, 2009
SC
Sally M. Cohen
With contributors:
J. P. Gownder , Dan Wilkos

Summary

Levi Strauss & Co. has engaged in concerted environmentally and socially responsible (E&SR) product strategies since the early 1990s — but it rarely informed its customers of its market-leading E&SR behaviors. Over the past two years, Levi Strauss & Co. has made strides in exposing some of its eco-friendly and socially responsible product attributes. By increasing the visibility of its E&SR product strategy to consumers, Levi Strauss & Co. achieves product differentiation among both a small, lucrative group of consumers who care most about E&SR and also a more mainstream audience of consumers who are interested in both the environment and their wallets.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.