Case Study: Red Robin Builds An Agile Customer-Centric Culture With Yammer

Red Robin Gourmet Burgers, a US restaurant chain, competes in a crowded market where customer tastes change rapidly. As such, the company must build an organization that can quickly change its customer experience to satisfy its shifting customer demands. To fulfill this vision, Red Robin employs Yammer, a social collaboration technology from Microsoft, to free the flow of information and knowledge within the company, improving its organizational agility. This report shows customer experience (CX) professionals how social technologies can play an instrumental role in helping the business respond to change as a matter of routine.