Summary
Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has been fighting back, partnering with Alibaba to accelerate its business growth in China. Alibaba's New Retail solutions and broad ecosystem enabled Starbucks to create effective experiences throughout the customer journey and grow its business. Digital business pros can use this case study learn how to accelerate retail business growth with broad online and offline ecosystems.
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