Case Study

Case Study: Unlock Design Thinking Skills With A Practical Training Program

The National University Of Singapore Leads In Asia Pacific With A Pragmatic Design Thinking Curriculum

January 22nd, 2016
Ryan Hart, null
Ryan Hart
With contributors:
Frederic Giron , Michael Barnes , Allegra Burnette , Leah Buley , Flora Zhang , Bill Nagel


A growing number of companies in Asia Pacific are organizing around customer experience (CX) functions and adopting design thinking principles to drive customer-centric transformations, but most face a shortage of the necessary skills required to successfully deliver. CX professionals can benefit from the knowledge that they have local options for acquiring design thinking skills. This report examines one of these options: the pragmatic design thinking curriculum that the National University of Singapore has developed to train the country's managers on design skills.

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