Case Study: USA Fact Uses Mobile To Boost CRM Adoption And Productivity

What do you do when the economy tanks, sales shrivel, and profitability shrinks? This was exactly the challenge facing the management and sales team at USA Fact, a pre-employment screening company. In the aftermath of the recent recession, it needed to boost revenue and sales productivity — and fast. To address this problem, the company implemented a mobile CRM solution and used mobile CRM best practices to boost productivity and sales performance. The result? User adoption of the company's CRM solution soared to 90%; two salespeople hit the same overall sales target that seven could not reach in the past; 2011 sales have increased by 12% compared with 2010; and the time to develop quotes for customers has been dramatically reduced.