Summary
Technology executives need to rethink strategic planning to drive customer and business value. Technology strategies are too often just collections of loosely related project plans that are too focused on tech project delivery milestones. The annual project cycle is too slow, too siloed, and too rigid to serve customers’ continuously changing needs and expectations. Strategies designed “by IT, for IT” fail to engage business leaders and executives because they don’t explain how tech strategy leads to better customer experiences and outcomes. This report clarifies how technology execs can create a strategic tech plan that is customer led, insights driven, fast, and connected.
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