Case Study

Ceridian: Designing A Buyer-Aligned Sales Process

October 5th, 2021
With contributors:
Steve Silver , Robin Whiting


As a business grows, it must align with the customer experience, not just the brand. Ceridian partnered with Forrester to understand, capture, and design a buyer-aligned sales process, which evolved into the creation of an initiative called “Selling The Customer Way.” In this case study, we describe Ceridian’s buyer-aligned selling initiative and how it led to a global implementation that has enabled sales to meet customer needs and continue to grow the business.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.