Case Study

Ceridian: Designing A Buyer-Aligned Sales Process

Anne Slough
 and  two contributors
Oct 05, 2021

Summary

As a business grows, it must align with the customer experience, not just the brand. Ceridian partnered with Forrester to understand, capture, and design a buyer-aligned sales process, which evolved into the creation of an initiative called “Selling The Customer Way.” In this case study, we describe Ceridian’s buyer-aligned selling initiative and how it led to a global implementation that has enabled sales to meet customer needs and continue to grow the business.

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