Human beings have much more going on in their lives than just buying your brand’s products. To understand how to incorporate insights when identifying and assessing brand and business goals or designing your brand plan, you need to develop a human picture to ensure a comprehensive view of the problem and solution. This report helps B2C marketing executives and consumer research professionals understand how to use the Forrester Human Picture Model as a guide to prioritizing the types of insights that enable a clearer picture when creating a brand plan.