Summary
Brands don’t only serve “consumers”; they serve human beings. Companies need to develop a human picture of their key buyer segments that gives life to raw data such as demographics; they need to depict the customer journey with a rich description of the motivations and barriers people encounter. This report helps marketing execs understand how The Forrester Human Picture Model enables all consumer-facing functions to operate from the same understanding to provide consistent messages and customer experiences.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).