Summary
Most suppliers fail to collect and maintain partner data that can be used to drive sales and marketing effectiveness. Collecting information on a channel partner’s business can reveal a full picture of its capabilities, weaknesses and strengths. Suppliers should collect partner information before engaging in any lead generation programs.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).