Channel Incentive Definitions: Incentive Types, Goals And Objectives

Channel partner incentives motivate specific partner behavior — rewarding partners for previous sales or driving future performance. To properly utilize funds and take advantage of ways to engage with partners, suppliers must use a planned approach to align incentive types, goals, and objectives. Suppliers also must use clear terminology for all incentives and ensure that the definitions and terms of incentives are readily available and visible to partners. In this report, we define the types of channel incentive programs and goals to consider when constructing incentives.