Best Practice Report

Channel Incentives: Regional And Field Marketing Considerations

January 1st, 2018
Dara Schulenberg, null
Dara Schulenberg


The planning, structure, and management of channel incentive programs can have a significant impact on partners’ success at driving demand in their respective markets and generating revenue. Without careful planning that accounts for regional variances, programs might be ineffective or even inadvertently violate regional laws and regulations. This report outlines the necessary planning, governance, management, and measurement considerations for regional and field marketing within a channel incentive program.

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