Channel Marketing And Management Platforms: Questions To Ask Vendors

To effectively evaluate new technologies, B2B decisionmakers need to know what questions to ask vendors and why. By doing so, they can assess each CMM vendor’s levels of capability in order to reveal the relative benefits and disadvantages of its solution. By asking the right questions, channel leaders can identify the major differences among channel marketing and management (CMM) solutions. In this report, we define 10 sets of differentiation criteria and their associated considerations and questions to ask vendors during CMM solution evaluation.