Best Practice Report

Channel Marketing Concierge Services: Deployment Models

January 1st, 2018
Dara Schulenberg, null
Dara Schulenberg


B2B suppliers that choose to implement channel marketing concierge services to improve partner demand marketing efforts and channel marketing ROI measurement should assess available operating models and select the most effective approach. This report defines three channel marketing concierge service models and explain how to determine which model fits best on the basis of a supplier’s level of partner marketing support and channel marketing resources.

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