Summary
B2B suppliers that choose to implement channel marketing concierge services to improve partner demand marketing efforts and channel marketing ROI measurement should assess available operating models and select the most effective approach. This report defines three channel marketing concierge service models and explain how to determine which model fits best on the basis of a supplier’s level of partner marketing support and channel marketing resources.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).